Privacy Policy

Racehorse Trader Online Ltd trading as Horse Trader (referred to as “we”, “our”, or “us”) takes your privacy seriously. Please read this Privacy Policy carefully to understand how we collect, use, and protect your personal information when you visit our website at www.horse-trader.co.uk (the "Site") or interact with us through other means.

By registering an account, making a purchase, subscribing to our communications, or otherwise providing personal data to us, you consent to the practices outlined in this Privacy Policy.

Part 1: Overview

This Privacy Policy outlines the basis on which personal data we collect from you, or that you provide to us, will be processed. This applies to users of our Site, customers, and anyone communicating or engaging with us.

We are committed to keeping your personal information safe and processing it in accordance with all applicable UK data protection legislation. This policy may be updated from time to time, so please check this page periodically. Any significant changes will be communicated via the Site or by email where appropriate.

Data Controller

The data controller is Racehorse Trader Online Ltd, a company registered in Great Britain with company number 14290236 and registered address at Morecroft House, Willie Snaith Road, Newmarket, Suffolk, CB8 7SU.

Under 16?

If you are under the age of 16, please ensure you have permission from a parent or guardian before sharing your personal information with us. Users under 16 without such consent must not provide personal information.

Part 2: Information We Collect

Information You Provide to Us

You may provide information to us in various ways, including:

Registering an account on our Site
Making a purchase
Submitting an enquiry
Signing up for newsletters or marketing
Entering competitions or surveys
Interacting with us on social media
Applying for a job

This may include your name, address, email, phone number, payment details, preferences, login credentials, and feedback.

Information We Collect Automatically

When you visit our Site, we may collect:

Technical data: IP address, browser type, time zone, operating system, device type, and cookies (see our Cookies Policy)
Usage data: Browsing activity, time on pages, products viewed, and interaction data

Information from Third Parties

We may receive personal information from:

Payment processors and delivery partners
Marketing service providers
Social media platforms (if you interact with us there)
Referral sources or affiliates

Part 3: How We Use Your Information

We may use your personal data to:

Process and fulfill orders
Provide customer service and respond to enquiries
Send account verification and transactional emails
Notify you of changes to our services
Send marketing and promotional materials (with your consent)
Analyse website usage and improve the Site
Maintain internal records
Ensure the security and integrity of our systems
Fulfil legal or regulatory obligations (e.g. anti-fraud measures)

Marketing

We may send marketing communications if you have purchased from us or opted in to receive them. You can unsubscribe at any time using the link in our emails or by contacting us.

We may also use profiling to tailor marketing to your preferences, but you can opt out of this at any time.

Part 4: Legal Basis for Processing

We rely on the following lawful bases to process your personal data:

Consent – when you have given us explicit permission to use your data (e.g. newsletter sign-up)
Contract – to fulfil our obligations under a contract with you (e.g. processing your orders)
Legal obligation – to comply with regulatory requirements (e.g. anti-fraud checks)
Legitimate interests – to improve our products/services and operate our business effectively, balanced with your rights

Part 5: Data Retention

We only keep your data for as long as necessary, typically:

Marketing consent: refreshed or removed after 12 months of inactivity
Job applications: deleted after 6 months if unsuccessful
Order and transaction records: retained for up to 7 years to meet legal obligations
CCTV (if used): deleted after 30 days, unless retained for incident investigation

Part 6: Sharing Your Information

We may share your data with:

Delivery and payment service providers
IT and technical support providers
Marketing partners (if you have consented)
Law enforcement or government agencies (where legally required)

We do not sell your data to third parties.

If we undergo a merger, sale, or acquisition, your data may be transferred as part of that transaction.

Part 7: International Transfers

Some service providers may store or process data outside the UK or EEA. When this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms to protect your data.

Part 8: Data Security

We take appropriate technical and organizational measures to safeguard your personal information. This includes encryption, secure servers, access controls, and employee training.

While we strive to protect your data, we cannot guarantee the security of information transmitted via the internet. Any transmission is at your own risk.

Part 9: Your Rights

You have rights under data protection law to:

Access your personal data
Correct inaccurate data
Erase your data (right to be forgotten)
Restrict or object to processing
Withdraw consent (where applicable)
Port your data to another provider

To exercise these rights, please contact us at [Your Contact Email].

Part 10: Updating Your Information

Please let us know if your personal information changes, so we can keep our records accurate and up to date. You can do this by contacting our customer service team or updating your account online.