Privacy policy

Last updated: July 11, 2025

Racehorse Trader Online Ltd, trading as Horse Trader Store, operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”). Horse Trader Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you. Personal information does not include anonymous or de-identified data. We may collect or process the following:

  • Contact details: name, address, billing/shipping addresses, phone number, and email address.

  • Financial info: card details, payment confirmation, transaction details.

  • Account info: username, password, preferences.

  • Transaction data: product interactions, order history.

  • Communication data: messages and customer service interactions.

  • Device info: IP address, browser, and network details.

  • Usage data: website interaction and activity.

Sources of Personal Information

We may collect personal information from:

  • You directly

  • Your use of our Services

  • Our service providers

  • Third-party partners

How We Use Your Personal Information

Depending on how you use the Services, we may use your information to:

  • Provide and personalize the Services

  • Process orders, payments, returns, and shipping

  • Send account and promotional communications

  • Improve marketing and advertising

  • Prevent fraud and secure our Services

  • Comply with legal requirements

How We Disclose Personal Information

We may share your data with:

  • Shopify and service providers (e.g., shipping, payment processing)

  • Marketing partners (with appropriate legal bases)

  • Social media or integrations you authorize

  • Affiliates within our corporate group

  • In business transfers or legal investigations

Relationship with Shopify

Our Services are hosted by Shopify. Data may be shared with Shopify and their third-party partners for operational, security, and improvement purposes. Shopify may also use this data for enhanced services and marketing. To learn more, visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

We may link to external sites. We are not responsible for their content or privacy practices. Review their terms and policies before use.

Children's Data

Our Services are not intended for children. We do not knowingly collect data from individuals under the legal age in your jurisdiction.

Security and Data Retention

While we apply security safeguards, no system is 100% secure. We retain data as needed to fulfill Services, comply with law, and resolve disputes.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access or delete your data

  • Correct inaccuracies

  • Port your data

  • Opt out of promotional emails

  • Object to or restrict certain processing

UK and EEA residents may also:

  • Object to data processing

  • Withdraw consent at any time

Contact us using the details below to exercise your rights.

Complaints

If you believe we have mishandled your data, contact us directly or file a complaint with your local data protection authority. For EU citizens, find authorities here.

International Data Transfers

We may transfer your data outside your country using legal safeguards like Standard Contractual Clauses or equivalent.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on our site with a new “Last updated” date.

Contact

If you have questions or wish to exercise your data rights, contact us at:

📧 info@horse-trader.store
📍 Morecroft House, Newmarket, ENG, CB8 7SU, United Kingdom

For the purpose of applicable data protection laws, Racehorse Trader Online Ltd trading as Horse Trader Store is the controller of your personal information.